Technology Documentary hosted by Hugh Bonneville, published by Channel 4 in 2015 - English narration
Information The Secret World Of Lego
This intriguing doc attempts to discover how a family-run business based in a Danish village became the biggest toy manufacturer in the world. The case is built brick by brick, talking to workers at Lego HQ, adult fans and a student applying for a job as a designer. Presenting a rare glimpse behind the scenes of the construction kit company, revealing the secrets behind its position as the world's most profitable toy firm. The programme follows a design student as he seeks a coveted job with Lego, as well as meeting an executive who has risen through the ranks from that same position. Meanwhile, two adult fans come up with money-making schemes based on their love of the kits and a `reputation manager' guides the camera crew through the company's secretive world.
English
